Tokyo 2020: These are the day jobs Olympic athletes have | The Independent
Team GB and adidas unveil Tokyo 2020 kit – European Sponsorship Association
Team Ireland to Wear Adidas at Olympics - Sport for Business
The Olympics' new marketing strategy: Going 'direct-to-people'
JULY 23rd, 2021 - TOKYO, JAPAN: James RUDKIN of Great Britain at the Sea Forest Waterway during the Tokyo 2020 Olympic Games (Photo by Mickael Chavet Stock Photo - Alamy
Proof of concept
Tokyo 2020: A Full Analysis Of Sponsorship Impact Across Social Media - iSportConnect
Football Benchmark - The changing face of football sponsorship – key players